ICT

B2B Continuing Education Market Size to Attain USD 14.00 Bn by 2034

B2B Continuing Education Market Size and Growth

akshay dhamalMarch 31, 2025

Table of Contents

The global B2B continuing education market size was estimated at USD 6.23 billion in 2024 and is expected to attain around USD 14.00 billion by 2034, growing at a CAGR of 8.43%.

B2B Continuing Education Market Size 2025 to 2034

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B2B Continuing Education Market Key Insights

North America dominated the B2B continuing education market landscape in 2024.
The Asia Pacific region is poised for notable growth at a strong CAGR between 2025 and 2034.
Among types, offline learning had the highest share in 2024.
Online education is set to expand rapidly over the forecast period.
Acute care centers were the leading application segment in 2024.
Behavioral health education is expected to grow significantly in the coming years.
The training segment was the most prominent component in 2024.
Credentialing services are anticipated to witness rapid market expansion.

Role of AI in the B2B Continuing Education Market

Personalized Learning Experiences
AI enables adaptive learning platforms that tailor content to individual learners’ needs, preferences, and skill levels. This improves engagement and knowledge retention in professional training programs.
Automated Content Creation and Curation
AI helps generate and curate high-quality educational content by analyzing industry trends and learner behavior. This ensures that businesses provide relevant, up-to-date learning materials.
AI-Powered Virtual Assistants and Chatbots
AI-driven chatbots assist learners by answering queries, providing course recommendations, and guiding users through training programs, enhancing accessibility and support.
Predictive Analytics for Learning Outcomes
AI analyzes learner performance data to predict outcomes and recommend personalized learning paths, helping organizations improve training efficiency and employee skill development.
Skill Gap Analysis and Workforce Training Optimization
AI identifies skill gaps by assessing employee competencies and suggesting targeted courses, ensuring organizations upskill their workforce effectively.
Automated Assessment and Feedback
AI-driven tools automate quizzes, assignments, and grading, providing instant feedback and insights into learners’ progress and areas for improvement.
Immersive Learning with AI and AR/VR
AI enhances interactive and immersive learning experiences using augmented reality (AR) and virtual reality (VR), making technical and hands-on training more effective.
AI-Based Recommendation Systems
AI-powered recommendation engines suggest relevant courses based on user behavior, past learning history, and job roles, ensuring continuous professional development.
Enhanced Compliance and Certification Management
AI streamlines compliance training by tracking employee certifications, reminding users of renewal deadlines, and ensuring adherence to industry standards.
Cost and Time Efficiency in Training Programs
AI reduces manual effort in course delivery, assessment, and reporting, enabling businesses to train employees efficiently while reducing costs.

Growth Factors of the B2B Continuing Education Market

Increasing Demand for Workforce Upskilling and Reskilling

Businesses are continuously investing in training programs to upskill employees and bridge skill gaps caused by technological advancements and automation.

Rapid Digital Transformation and E-Learning Adoption

The shift towards digital learning platforms, webinars, and virtual classrooms is fueling the growth of the B2B continuing education market. Organizations are embracing AI-powered and cloud-based learning solutions.

Rising Compliance and Regulatory Requirements

Many industries, such as healthcare, finance, and IT, require employees to undergo continuous training to comply with industry regulations, boosting demand for continuing education programs.

Integration of AI and Data Analytics in Learning

AI-driven learning management systems (LMS) provide personalized learning experiences, automate assessments, and offer predictive insights, enhancing the effectiveness of training programs.

Growing Popularity of Online and Hybrid Learning Models

The convenience of remote learning, combined with hybrid models that integrate both in-person and online training, is expanding access to continuing education for businesses.

Corporate Investments in Employee Development

Companies are allocating higher budgets for employee development programs, recognizing that a skilled workforce enhances productivity and innovation.

Demand for Industry-Specific Training

Industries such as healthcare, IT, finance, and manufacturing require specialized certifications and training programs, driving the need for tailored B2B education solutions.

Advancements in Virtual Reality (VR) and Augmented Reality (AR) Learning

Immersive learning technologies like VR and AR are improving employee engagement and practical skill development, particularly in technical and hands-on industries.

Expansion of Credentialing and Certification Programs

Businesses are increasingly offering certification programs to validate employee skills and competencies, creating a demand for structured continuing education programs.

Globalization and Remote Work Trends

As companies expand globally and embrace remote work, cross-border training programs and multilingual learning platforms are becoming essential for workforce education.

Market Scope

Report Coverage	Details
Market Size by 2034	USD 14.00 Billion
Market Size in 2025	USD 6.76 Billion
Market Size in 2024	USD 6.23 Billion
Market Growth Rate from 2025 to 2034	CAGR of 8.43%
Dominated Region	North America
Fastest Growing Market	Asia Pacific
Base Year	2024
Forecast Period	2025 to 2034
Segments Covered	Type, Component, Application, and Regions
Regions Covered	North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Market Drivers

The rapid digital transformation across industries has fueled the demand for B2B continuing education, as companies seek innovative learning solutions to train employees. The increasing use of artificial intelligence, data analytics, and automation has led to a growing need for specialized skills, making continuous learning essential.

Government policies supporting lifelong learning and workforce development further contribute to market expansion. Additionally, the rise of online and blended learning platforms has made education more accessible and cost-effective, encouraging businesses to invest in professional development initiatives.

Market Opportunities

The increasing demand for corporate credentialing and certification programs presents a lucrative opportunity for market growth. Businesses are leveraging specialized training programs to validate employee competencies, which has increased the adoption of structured education models. The integration of machine learning and AI into learning management systems offers enhanced course recommendations and personalized learning pathways, improving engagement and efficiency.

Furthermore, the shift towards remote and hybrid work environments has increased the need for virtual learning tools, creating opportunities for e-learning providers to expand their reach.

Market Challenges

One of the primary challenges in the B2B continuing education market is ensuring employee engagement and knowledge retention. Many organizations struggle with low participation rates in training programs, making it difficult to achieve desired learning outcomes. Additionally, businesses face difficulties in measuring the effectiveness of training programs, leading to uncertainty regarding their return on investment.

The fragmented nature of industry regulations regarding corporate training and compliance also poses a challenge, as companies must navigate varying requirements across different sectors. Moreover, data privacy and security concerns associated with online learning platforms remain a significant issue for organizations.

Regional Insights

North America leads the market due to strong corporate training investments, widespread adoption of e-learning technologies, and a mature digital education ecosystem. Asia Pacific is experiencing rapid growth, driven by increasing demand for upskilling programs, expanding internet access, and government-led initiatives supporting digital education.

Europe is a key player in the market, particularly in sectors like finance and healthcare, where compliance-driven training programs are essential. The Middle East and Africa are emerging markets, with increasing adoption of corporate education solutions in response to economic diversification and technological advancements.

B2B Continuing Education Market Companies

onosim Inc.
Healthstream
Litmos Us L.p.
Relias Llc
Cornerstone
Modio Health
Stericycle Inc.
Intellisoft Confidential
Silversheet
Kenes Group
Med Learning Group

Leaders’ Announcements

In October 2024, Udemy introduced new AI-powered features such as the Udemy AI Assistant within its Intelligent Skills Platform to tailor learning at scale.
In April 2024, Skillsoft released a new compliance training solution within its Percipio platform, providing customizable courses and multi-language capabilities to boost organizational compliance programs.
In June 2023, Udemy released a course on Generative AI, AI, and machine learning fundamentals to equip students with the knowledge necessary to secure the AWS Certified AI credential and be at the forefront of new technologies.

Recent Developments

In January 2025, the American Nurses Credentialing Center (ANCC) launched an online platform to streamline nursing certification administration, enabling nurses to renew and validate credentials while adhering to competency standards, leading to increased applications for professional validation and career progression.
In November 2024, Bloomberg Law and the American Association of Law Libraries (AALL) introduced the Continuing Education Grant Program with a view to developing educational projects and knowledge transfer among the legal information profession.