Baby Stroller Market Size to Surpass USD 4.88 Bn by 2034

The global baby stroller market size was valued at USD 2.72 billion in 2024 and is expected to surpass around USD 4.88 billion by 2034, growing at a CAGR of 6.01% from 2025 to 2034.

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Baby Stroller Market Key Points

• In 2024, North America held the biggest piece of the market pie at 37%.

• Asia Pacific is on track for strong growth, with a yearly increase of 6.9%.

• Lightweight models were the most popular product, making up 39% of sales.

• Travel systems are catching on fast, set to grow 6.8% yearly in the near future.

• Most purchases happened through specialist retailers, who held a 56% share.

• Online shopping for these products is expected to rise the fastest by 2034.

The Role of AI in the Baby Stroller Market

Artificial Intelligence (AI) is revolutionizing the baby stroller market by introducing smart features that enhance safety, convenience, and functionality. AI-powered strollers are equipped with sensors and intelligent systems that can detect obstacles, automatically brake, and adjust speed based on terrain or the environment. Some models even include hands-free control, voice commands, and adaptive suspension to ensure a smoother ride for infants.

Moreover, AI integration allows for real-time health monitoring, such as tracking a baby’s temperature or movement patterns, offering parents greater peace of mind. Data collected through connected apps can provide insights on usage, battery status (for electric strollers), and stroller maintenance reminders. As consumer demand grows for tech-enabled parenting solutions, AI is shaping the future of smart, responsive baby gear.

Baby Stroller Overview

A baby stroller, also known as a pram or pushchair, is a wheeled device designed to transport infants and young children. It offers parents a convenient and safe way to carry their child while on the move, whether for short walks, shopping, or travel. Modern baby strollers are equipped with a variety of features such as adjustable seats, reclining options, canopies for sun protection, and storage baskets for carrying essentials.

There are different types of strollers to suit various lifestyles, including lightweight strollers for easy portability, travel systems that combine a car seat and stroller, jogging strollers for active parents, and double strollers for twins or siblings. Many strollers now come with safety features like five-point harnesses, lockable wheels, and shock absorption systems to ensure a smooth and secure ride.

With increasing demand for convenience, comfort, and smart parenting solutions, the baby stroller market continues to evolve—integrating new technologies and designs that cater to modern families.

Market Scope

Market Dynamics

Key Drivers

An increase in parental awareness about the benefits of using strollers and a focus on child well-being are driving sales globally. Urban parents prefer travel systems that combine a stroller with car seats, enhancing usability. In addition, the influence of parenting blogs and social media has spurred brand visibility and product interest.

Opportunities

Smart innovation and sustainability remain top opportunities. Companies investing in biodegradable materials or AI-powered features such as automatic rocking and safety alerts are likely to stand out. Expansion into untapped markets like Latin America and Africa also presents major growth avenues.

Challenges

Market fragmentation and intense competition challenge new entrants. Moreover, issues related to product durability and the need to meet international safety certifications can delay product launches and inflate costs. High import duties in some regions also affect affordability.

Regional Outlook

While North America and Europe maintain mature markets with a preference for high-end products, Asia Pacific is expected to witness the fastest growth. Countries like China, India, and Indonesia are contributing significantly due to changing lifestyles and increased parental spending.

Recent Developments

• In March 2025, automobile giant Lamborghini and Silver Cross, a British nursery brand, collaborated to develop a luxurious baby stroller called Reef AL Arancio. This stroller is a limited edition with just 500 units available worldwide, priced at approximately USD 5,000. The stroller has an all-terrain design with full suspension wheels and a brake pedal, which is inspired by supercars.
• In November 2024, Momcozy, a maternity brand, announced the launch of two new innovative strollers. These Momcozy ClickGo Lightweight Stroller and ChangeGo Baby Stroller have advanced functionality and ease that puts comfort and convenience first.

Baby Stroller Market Companies

• Britax Child Safety, Inc.
• Artsana USA, Inc.
• Dorel Industries Inc.
• Peg Perego
• Baby Jogger, LLC
• Baby Trend, Inc.
• Combi USA, Inc
• Evenflo Company, Inc
• Mamas & Papas (Holdings) Ltd
• Mothercare PLC.

Segments Covered in the Report

By Product

• Lightweight
• Jogging
• Travel System
• Double
• Standard

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialist Retailers
• Online

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa (MEA)

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akshay dhamal